Last Updated: October 1, 2024

1. Introduction

At Existence Ads, your privacy is a priority. This Privacy Policy outlines how we collect, use, and protect your personal information in compliance with Indian laws such as the Information Technology Act, 2000. This policy also informs you about your rights and how you can control your data. We collect information for every user visiting existenceads.com and our tracking domain mediaapp.link

2. Information We Collect

We may collect the following personal data:

• Identifiers: Name, email address, phone number, and IP address.
• Technical Data: Browser type, device information, operating system, and cookies.
• Interaction Data: Pages visited, links clicked, and other interactions with our ads or website.
• Location Data: Geolocation information based on IP or device data, only when necessary.

This information is collected directly when you provide it (e.g., sign-up) or automatically via cookies or other tracking technologies.

3. Purpose of Data Collection

We collect and process your data for the following purposes:

• Ad Optimization: To serve relevant ads and maximize campaign effectiveness by analyzing user interaction with our ads.
• Performance Monitoring: To track the performance of advertising campaigns, clicks, impressions, and conversions.
• Fraud Detection: To identify and mitigate fraudulent activity.
• Legal Compliance: To comply with applicable legal obligations, such as data retention and user consent for advertising.

4. Cookie Policy

We use cookies and similar tracking technologies to enhance your experience and provide relevant advertising. Cookies help us understand how you interact with our platform, allowing us to optimize performance and display ads relevant to your interests.

• Types of Cookies:
  • Essential Cookies: Required for basic functionality (e.g., session management).
  • Performance Cookies: Analyze how the website is used.
  • Targeting Cookies: Used for personalized advertising.

You have the right to manage or disable cookies via your browser settings. For further information, visit Google’s Ad Settings to control personalized ads.

5. Consent for Personalized Advertising

By using our services, you consent to the collection and use of your data for personalized advertising. Existence Ads uses various tools, including those provided by third-party partners, to deliver customized ads based on user behavior and preferences.

• Opt-Out: You can opt out of personalized ads at any time by adjusting your settings via the Digital Advertising Alliance’s Consumer Choice Page or through Google’s opt-out mechanism. Please note that opting out will not prevent ads from being shown but will make them less relevant.

6. Third-Party Data Sharing

We share your data with trusted third-party partners, such as:

• Advertising Partners: To serve and manage ads on various platforms.
• Analytics Providers: To track and measure website performance.
• Fraud Detection Services: To ensure ad integrity by preventing invalid traffic and click fraud.

All third-party partners comply with the required data protection laws, and we ensure that personal data shared with them is used strictly for the intended purpose.

7. Data Security and Retention

We implement robust security measures, including SSL encryption and secure servers, to protect your personal data from unauthorized access, alteration, or disclosure. Data is retained only as long as necessary for the purposes outlined in this policy or as required by law.

8. Your Rights

As a user, you have the right to:

• Access: Request access to your personal data.
• Correction: Request the correction of inaccurate data.
• Deletion: Request the deletion of your data, subject to legal obligations.
• Withdraw Consent: Revoke consent to data collection and personalized advertising at any time.

To exercise your rights, please contact us at [email protected]

9. Google Analytics and Tracking Tools

We use Google Analytics and other tracking tools to understand how users interact with our platform and to improve our services. These tools may collect anonymized data, including your IP address, which is used to generate reports on user activity. Google Analytics uses cookies for tracking, and data collected is typically sent to Google servers in the United States. We have enabled IP anonymization to protect your privacy further.

• Browser Plugin: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

10. Changes to this Policy

We reserve the right to update this Privacy Policy as needed to reflect changes in legal requirements or our practices. Any changes will be posted on this page, and users will be notified where required by law.

11. Contact Us

For any inquiries or concerns about your privacy or this policy, please contact us:

Existence Ads
Email: [email protected]
Address: 212, Block C, Sigma I, Greater Noida,
Uttar Pradesh, 201310